Lifecycle Campaigns
Designed and owned high-volume lifecycle and promotional campaigns across email and supporting channels, balancing brand storytelling with performance through modular systems that scaled output without sacrificing quality.
Creative Systems & Scale
Built modular creative systems across ecommerce and lifecycle channels to increase volume and maintain brand consistency at scale.
Conversion Rate Optimization
Designed PDP and high-traffic page updates to reduce purchase friction and improve conversion rate, average order value, and user experience.
